The industry redemption rate of Internet couponing is estimated at 56% compared to traditional coupon distribution methods at 2% and declining. It is amazing that 78% of Internet users are searching for some form of savings while on-line. Our concept is simple! You have complete control of your offer, however, make the incentive worthwhile so it entices your customer to patronize your business. After all, they could be visiting your establishment for the very first time using your on-line coupon ad. It's a known fact; coupons bring new customers and retain them, when the incentive offers value. People look for bargains everyday, so why not give them what they are looking for!

Information Junkies
Consumers who visit our site are not always "coupon users" but rather are looking for information (Information Junkies). Your full color, display ad with logos, pictures and information about your business, creates a visual impact which allows Internet visitors to see what your business is about, even if they don't wish to print out your coupon ad. And think about this; there are times your customer may forget to take the coupon with them, but will still remember your business because of the dynamic visual impact it created. WWW.HOUSTONAREACOUPONS.COM offers and creates successful exposure for your business!

• A leading research firm found that 75% of all Internet users used the net for research to make their purchase decisions. (CommerceNet Nielsen)
• A recent article in the Wall Street Journal entitled, "In a Pinch, Snip.", reports that coupon use rises, as the economy in ANY given area slides.
• 88% of Internet users use coupons. On average, they are younger, more affluent, better educated, more interested in perceived value and have less time for shopping than the overall population. (NPD On-line)
• Nearly 70% of all words used to search on-line are savings, coupons , discounts or the word FREE (our name contains 2 of these 4 keywords)
• 78% of Internet users search for savings (Forrester Research)
• Advertising Age (the Bible of the advertising industry) reports that 87% of all shoppers use coupons. Because they're better targeted, on-line coupons redeem at a much higher rate than traditional coupons. (Promo Magazine)
• Consumers feel that discounts and free samples are the most beneficial features that a company can offer on-line. (Cox Direct)
• 54% of shoppers surveyed said they had already stepped up use of coupons, and even more are expected to do so.
• Couponing is the most measurable and accountable form of promotion. It's simply a matter of counting the number of coupons redeemed to judge the effectiveness of the offer. Wise use of this consumer feedback will guide you in creating future offers that improve your results.
• The demographics of on-line coupon users look like this: 55 percent are between the ages of 25-44, one-third of on-line coupon redeemers have a household income over $75,000, 36 percent between $45,000 and $75,000, and 31 percent earn under $45,000. (NPD Group)
• In order to reach this audience, retailers and media companies will need to use on-line promotions solutions to turn these coupon clippers into coupon clickers.

Technology is revolutionizing the way promotions work.

• The industry redemption rate of Internet couponing is estimated at 56% compared to traditional coupon distribution methods at 2% and declining. Isn't it amazing that 78% of Internet users are searching for some form of savings while on-line.
• Coupons delivered via the Internet have the potential to be tailored market-by-market, store-by-store and to be tracked on a consumer-by-consumer basis, surpassing the measurability and Return on Investment that is possible using traditional media.
• A more "promotions friendly" consumer audience exists on the Internet than exists in traditional media. According to Promo Magazine, 44% of web users participate in a promotion every week, whereas the general populace only clocks in at 31%. What's more, response rates to clicks-to-bricks promotions-i.e. a promotion that is delivered on-line, then redeemed in real-world stores has clocked-in at an order of magnitude greater than traditional media promotions.

Shoppers use the Internet to make purchase decisions, then buy in stores.

• In year 2000 alone, for every $1 spent on-line, another $8 will be spent in traditional retail stores as a result of research conducted on the Internet.
• A leading e-commerce research firm found that 75% of all on-line users used the net to shop (i.e., find product information, compare features and get prices), and 53% used the Net to make a purchase decision - but only 15% used the Net to make a purchase. (CommerceNet/Nielsen) What does that mean for me? The rest of these people use the information they found on the WWW to influence their purchasing decisions. This is your chance to effectively influence that decision.
• Jupiter Communications found that 31% of visitors to e-commerce sites "shopped" on-line, then bought off-line. (Jupiter Communications)

Consumers want targeted promotional offers.

• 61% of Internet users are interested in receiving targeted marketing that is tailored to their personal preferences. (Privacy & American Business survey)
• Consumers feel that samples and discounts are the most beneficial features a company can offer on its website. In a recent study of the promotions industry, the top two features on a corporate website rated as "very beneficial" were the ability to sign up for free samples and the ability to receive coupons/offers on-line (44% and 36%, respectively). (Cox Direct 20th Annual Survey of Promotional Practices)
• Offering an incentive to your customer is as if you are saying "Thank You" for coming to see us, rather than patronizing your competitor!

Here is what we believe to be THE most important FACT!!
They could be visiting your establishment for the very first time using your on-line coupon ad.
Always make a great first impression!!!

• AVAILABILITY - Make your business information available to prospective clients. Your business can reach potential customers in your area, in your state, across the country, and even around the world. Much more than traditional advertising for much less. On-line shoppers in your area can find you there all day everyday, 24/7 service to your customers.
• ON-LINE SALESPERSON - Your web coupon can advertise for your product or service. Customers can order your products or request more information easily. Making a sale has never been so easy. E-mail inquiries and/or requests for additional information.
• Drive traffic to retail location. Increase in-store traffic. Source of awareness Targets employed consumers who can afford your products or services.
• Drive traffic to marketers Web site.
• Provide in-depth information about the brand.
• SPECIALIZATION - To reach a specialized market. Even the most narrowly defined interest group will be represented in large numbers. Since the Web has several very good search programs, your interest group will be able to find you, or your competitors.
• DRIVE TRAFFIC AND SALES - A good offer provides a reason to come to your store (or web site) and buy something! Coupons are the most effective advertising tool for creating traffic and sales. Reduce obsolete/excess inventory via promotions.
• ADD TO ALREADY EXISTING ADVERTISING - Leverage existing advertising by referring to your on-line offer in whatever other media you use (newspaper ads, yellow pages ads, flyers, radio, etc.). This can improve response and extend the benefit of all your advertising.
• SUPPORT FOR OTHER ADVERTISING - Reach target audience missed by other media. Increase in audience reach.
• CONTROL YOUR PROMOTION -You can change your offer. This allows you to respond to your customers and your market. Try that with a yellow pages ad or a coupon book!
• REPETITION - One advertising technique that Internet marketers have adopted from older media is the use of repetition to drill their product or service into the minds of consumers.
• LOCAL MARKET/ EXPAND MARKET - You can service your local market as well as build a broader base market. Reach target audience missed by other media. Increase in audience reach. To sell anything and everything.
• GET AHEAD – It will give you "that edge" you need to edge out your competition. Gives you an edge your competition does not have.
• PROFESSIONAL IMAGE - With a professionally designed web site, your customers will be impressed with your insight to be on the Internet and feel more comfortable doing business with you.
• INCREASE SALES - customers who are specifically looking for a product or service your company provides will view Your COUPON web site.
• Helps increase revenues.
• Helps increase market share.
• Field usage study. Up-sell customer to premium product or service.
• BUILT IN LOYALTY / FREQUENCY - By asking every customer if they are on-line and giving them access to your offers you can keep them coming back and coming back more often.
• Repeat purchase at increased repeat rate.
• Keeps local payroll dollars in your community.
• Customer satisfaction.
• TRACKING TOOL - Track purchase behavior over time (what bought) Encourage customer to buy more per purchase occasion.
• Track amount purchased per purchase occasion Improve customers attitudes/image of the brand.
• Track customers’ perceptions or attitudes about brand over time, including purchase consideration and intent Cross sell other brands.
• Track customers purchase behavior of specific brands. Measure the effects of CO-marketing promotion Increase repeat purchase.
• Track number of customers making repeat purchase Encourage brand loyalty/increase customers involvement with brand.
• Successful promotions, ad campaigns and new product launches will Retain most valuable customers.
• Discounts and incentives drive a consumer's shopping habits. the Internet is a great place to spread "word of mouth" advertising.
• Instills customer loyalty and repeat business.
• Increase brand awareness (increase name exposure).
• COST EFFECTIVE – Your business can save money on advertising. Compared to the cost of other forms of advertising, a coupon on the Internet and a presence on the web is inexpensive. You can use it to raise awareness for your business and keep your customers up with the latest.
• LAST BUT NOT LEAST!!-THE most overall cost-effective form of advertising available, PERIOD!!

Ask Your Friends About Their Favorite Coupons!

HOME

Contact Us

FAQ

About Us

Why Advertise With Us

Today's Special

WIN Cash!

Our Promise To You!!

Copyright © 2008. Lonestar Internet Promotions®, All Rights Reserved. Advertise with www. Houston Area Coupons .com - Free Houston Coupons